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dc.contributor.advisorLugo Bertrán, Dorian
dc.contributor.authorRivera Sánchez, Melissa J.
dc.description.abstractTHE MELI JO YOUTUBE CHANNEL project will serve the purpose of presenting how online communities can theoretically be created via connections in the Latinx, American and Filipino communities. There is a plan to create a two video segment mini-series, Have You Heard the Word and Make it Make Sense, surrounding popular cultural events, experiences and themes, including mental health, pop culture and art, while also exploring the abilities needed to properly manage said channel. The primary language that will be utilized will be English, as well as expressions in Spanish and closed captioning, as a means to provide a better experience for viewers. The future workplan of this project will consist of goals towards developing a microlevel online social dynamics, with its main aim at being an entertainment entity and space for dialogue on said topics, towards audiences ages 18-35. The YouTube channel will be amateur in its content, meaning the user will create user generated content (UGC), rather than professionally generated content (PGC). There will also be a plausible set of Filipino audiences, due to the YouTube channel already existing and having uploaded content years before, as well as having a set of several hundred of subscribers, most of which are Filipino. This audience may or may not continue to stay tuned to the Meli Jo YouTube Channel once it launches. This project will include a plan towards launching the YouTube channel, the research behind managing a YouTube channel, the financial planning foregoing of a channel, and research found based on other YouTube channels demographics, data and content experiences.en_US
dc.subjectYouTube communityen_US
dc.subjectUser Generated Contenten_US
dc.subjectSocial dynamicsen_US
dc.subjectDigital platformen_US
dc.subject.lcshYouTube (Electronic resource)en_US
dc.subject.lcshOnline social networks--Social aspectsen_US
dc.subject.lcshInternet--Social aspectsen_US
dc.subject.lcshInformation societyen_US
dc.subject.lcshUser-generated contenten_US
dc.subject.lcshWeb publishingen_US
dc.subject.lcshThe Meli Jo YouTube Channelen_US
dc.titleYouTube channel ‘meli jo’ : creating and managing a cultural tight-knit digital community based on authenticity, education, and the exploration of art and cultureen_US
dc.title.alternativeCreating and managing a cultural tight-knit digital community based on authenticity, education, and the exploration of art and cultureen_US
dc.rights.holder© 2023, Melissa Rivera Sánchezen_US
dc.contributor.committeeColón, Hazel
dc.contributor.committeeReina Pérez, Pedro A.
dc.contributor.campusUniversity of Puerto Rico, Río Piedras Campusen_US
dc.description.graduationSemesterSpring (2nd Semester)en_US
dc.description.graduationYear2023en_US Studies Programen_US in Cultural Management and Administrationen_US

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© 2023, Melissa Rivera Sánchez
Except where otherwise noted, this item's license is described as All Rights Reserved