YouTube channel ‘meli jo’ : creating and managing a cultural tight-knit digital community based on authenticity, education, and the exploration of art and culture

Abstract

THE MELI JO YOUTUBE CHANNEL project will serve the purpose of presenting how online communities can theoretically be created via connections in the Latinx, American and Filipino communities. There is a plan to create a two video segment mini-series, Have You Heard the Word and Make it Make Sense, surrounding popular cultural events, experiences and themes, including mental health, pop culture and art, while also exploring the abilities needed to properly manage said channel. The primary language that will be utilized will be English, as well as expressions in Spanish and closed captioning, as a means to provide a better experience for viewers. The future workplan of this project will consist of goals towards developing a microlevel online social dynamics, with its main aim at being an entertainment entity and space for dialogue on said topics, towards audiences ages 18-35. The YouTube channel will be amateur in

its content, meaning the user will create user generated content (UGC), rather than professionally generated content (PGC). There will also be a plausible set of Filipino audiences, due to the YouTube channel already existing and having uploaded content years before, as well as having a set of several hundred of subscribers, most of which are Filipino. This audience may or may not continue to stay tuned to the Meli Jo YouTube Channel once it launches. This project will include a plan towards launching the YouTube channel, the research behind managing a YouTube channel, the financial planning foregoing of a channel, and research found based on other YouTube channels demographics, data and content experiences.